kathy gu
I am an impact advisor for female founders who believe their businesses can be micro agents for the change we want to see in the world.
Approach
Women-led businesses, whether they're social enterprises, B corps, or nonprofits, can help shift the dominant narratives in our society. Kathy empowers female founders and leaders by providing clarity to their businesses' social impact, devising seamless processes, and helping to connect the dots to set her clients up for business success while also integrating their ambitions of shaping a better world. Rather than "giving back" as an afterthought, businesses can successfully model intentional positive social impact that is wholly integrated.
Why female founded businesses?
So many of the structures in our life were created by and for men. Consumers are now willing to pay more for brands that are aligned with their core values like sustainability and social impact. Female-founded mission-driven organizations are well-positioned: B Corporations are 1.1X more likely to have majority female management than ordinary businesses. Yet women only own 29% of small businesses. Female-founded business can build intentional positive social impact to not only drive business success, but also reshape public narrative and understanding.
